Honda

Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955. During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.S. Honda created an innovative marketing campaign, using the slogan "You meet the nicest people on a Honda." In contrast to the prevailing stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman. At its peak in 1982, Honda manufactured almost three million motorcycles annually.

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